Our team of full-time researchers provide data & insights for everything we do, & for our partners

Every campaign strategy we create is built on GroundTruth: in-depth fieldwork, triangulating multiple unique qualitative methods with user-centred design approaches to develop the most effective insight-based persuasion strategies

On-going campaigns are tracked by numerous parallel studies, blending experimental machine learning, regular qualitative checks and rigorous large scale quantitative studies.

We curate Shujaaz, our 2x Emmy Award winning youth communications platform, reaching millions of young people across East Africa with a constantly changing mix of media delivered across multiple-channels

Shujaaz is different in Kenya and Tanzania, but with a common mission to engage young people with the inspiration, motivation, ideas and networks they can use to change their lives for the better.

Our team of strategic communications consultants applies international best practice and our own unique experience to support commercial, philanthropic and development organizations across Africa, and beyond.

Well Made Strategy works in more than 13 countries, using strategic communications to help organizations realise their full potential, maximise success and create impact at scale.