Our team of full-time researchers provide data & insights for everything we do, & for our partners

Every campaign strategy we create is built on GroundTruth: in-depth fieldwork, triangulating multiple unique qualitative methods with user-centred design approaches to develop the most effective insight-based persuasion strategies

On-going campaigns are tracked by numerous parallel studies, blending experimental machine learning, regular qualitative checks and rigorous large scale quantitative studies.

We curate Shujaaz, our 2 x International Emmy Award winning youth communications platform. Shujaaz reaches over 6 million young people in Kenya and Tanzania with a mixture of media platforms including comic books, radio, social media and events.

Shujaaz is designed to offer youth social and economic value – to engage them with the inspiration, motivation, ideas and networks they need to change their lives for the better.

You can read more about Shujaaz, it’s proven impact and the team in this interaction report:

Our team of strategic communications consultants applies international best practice and our own unique experience to support commercial, philanthropic and development organizations across Africa, and beyond.

Well Made Strategy works in more than 13 countries, using strategic communications to help organizations realise their full potential, maximise success and create impact at scale.