Every campaign strategy we create is built on GroundTruth: in-depth fieldwork, triangulating multiple unique qualitative methods with user-centred design approaches to develop the most effective insight-based persuasion strategies
On-going campaigns are tracked by numerous parallel studies, blending experimental machine learning, regular qualitative checks and rigorous large scale quantitative studies.
Shujaaz us designed to offer youth social and economic value – to engage them with the inspiration, motivation, ideas and networks they need to change their lives for the better.
You can read more about Shujaaz, it’s proven impact and the team in this interaction report:
Well Made Strategy works in more than 13 countries, using strategic communications to help organizations realise their full potential, maximise success and create impact at scale.