SHUJAAZ SOCIAL MEDIA TOP TIPS: how we keep the conversation alive
At Shujaaz, we believe that social media can be used to create social change. Our Theory of Change is that collective discussion leads to collective belief,…
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SMS SURVEYS: how we learned to boost our response rate
The average response rate to an SMS survey in both marketing and social research sectors is between 15 and 20%. At Well Told Story we…
Charlie Goes to Rio
When journalist Placid Berci from Brazil’s TV Globo visited Kenya in search of news-worthy sport stories it wasn’t long until he heard about Shujaaz. While Shujaaz is not normally associated strongly with…
BOYS WILL BE BOYS…our intern learns some uncomfortable truths
TRAVEL NOTES: WOTE AND NAIVASHA Have you ever wished for something since you were little and it finally came to happen? Well that is me…
HUSTLES, NETWORKS & KENYA’S LAST MILE: how young entrepreneurs now bring Shujaaz right to the people
Sammy Murimi’s kiosk is his hustle. His hustle is art – he’s a sign writer, a painter for hire, and a boda-boda motorcycle taxi rider…
PLAYER FIRST: true stories from Tanzania
Winnie Nyato, Shujaaz Tz Research Coordinator reads a Shujaaz fan True Story at the Shujaaz360 event in Dar es Salaam, on June 22 The…
#Shujaaz360 shows resourcefulness of Tanzanian youth
Shujaaz Tanzania producer Lucky Komba takes Press questions at the #shujaaz360 launch in Dar es Salaam Half of young people aged 15-24 say they…
Tanzanian youth: There may be money in agriculture, but there is no dignity
In our most recent post on Tanzanian youth we discussed the central role that money plays in the motivations of young people. But it is…
Money matters in Tanzania, yet mobile matters more
When you don’t have much money, you’ve got to make it go further. In Tanzania, half of young people say they don’t have enough…
GROUNDTRUTH: Religious tolerance among young Kenyans in Nairobi and Mombasa – a serious comic
Well Told Story conducted a GroundTruth research study for the Hanns Seidel Foundation, who tasked us to investigate religious intolerance in Mombasa and Nairobi…
KENYA’S BETTING CRAZE: Get rich quick?
The betting craze is sweeping Kenya like a storm, giving people hopes of quitting the paupers’ life and joining that exclusive millionaires’ club. According to…
GUEST POST: Relationship status? It’s complicated
If Facebook had been invented in Kenya the status update “It’s complicated” would never have passed muster as a measure of romantic fortune. Nor would…
#Shujaaz360 Kenya – FULL REPORT: a synthesis of our 2016 research & insights
This morning we previewed the very latest and most indepth triangulation of data on 15-24 year olds available in Kenya, at an exclusive event in…
#Shujaaz360: How do we make agriculture sexy and fun?
The international development community has been talking a lot about smallholder farmers and the support they need to “feed the world”. Over 70% of households…
#SexMoneyFun: Kenya’s young people don’t make sense without it
Teenagers are strange and unusual creatures. We’ve all been there but each generation struggles to understand the next. Yet, understanding young people is crucial, if…
Strategy is a process, not a document
We often get asked by organizations if we will write them a communications strategy. We could, but we won’t. Because we believe that strategy is…
